Guides

Plain answers to the marketing questions owners ask me most.

Each one starts with the short answer, then the detail. No jargon, no tactics for their own sake.

How many sales do I need to hit my revenue goal?

Divide your revenue goal by your average sale, then by 12. A plain-language way for small business owners to turn a revenue goal into a monthly sales number, with a worked example.
How do I get better marketing out of ChatGPT?

Give it clear, concise context about your business before you ask for anything. What to include, how to keep it short, an example to copy, and how to ask so ChatGPT or Claude writes marketing that sounds like you.
Where do I start with marketing if I'm not a marketing person?

Start with the strategy, not the tactics. A step-by-step order for small business owners who never trained in marketing: what to write down first, what to build next, and what to leave for later.